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Buyer's Guide

Types of Rice
We Mill & Export

A buyer's guide to the rice varieties available from PRL Agro — grain profile, processing options, and key export markets for each variety.

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Rice Varieties

Grain Profiles &
Processing Options

01
Basmati Rice (1121)
Extra Long Grain
The world's most prized long-grain variety. 1121 Basmati offers extraordinary elongation on cooking (up to 3×). Steam, Golden Sella, and White Sella processing. Grain length: 8.3–8.5mm raw, 20–22mm cooked.
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02
Basmati Rice (1509)
Long Grain Aromatic
A widely traded basmati with strong elongation and aromatic profile. Available Steam, Sella, Golden Sella. Shorter crop cycle than 1121. Popular in Middle East, Africa, and European bulk trade.
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03
Basmati Rice (1718)
Long Grain Basmati
Steam and Sella variants. Consistent cooking results, good elongation. Increasingly preferred by premium retail and food-service buyers. Competitive economics for large-volume programmes.
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04
Traditional Basmati
Heritage Varieties
PR11, Sugandha, Sharbati, RH10. Authentic traditional aroma and grain character. Prized by premium grocery chains and specialty trade buyers. Raw and aged options available.
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05
Parboiled / Sella Rice
Steam Parboiled
Parboiling improves nutritional retention and shelf stability. Raw parboiled and golden sella variants. High demand in African, Caribbean, and institutional supply channels. Firm texture post-cooking.
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06
Non-Basmati Rice
Long Grain White
Long-grain white rice in raw and parboiled formats. Buyer-specific blends by price point, grain length, aroma, and destination market. Ideal for institutional buyers and volume traders.
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Processing Types

Understanding Rice
Processing Formats

Steam
White / Raw

Milled white rice without parboiling. Clean appearance, classic cooked texture. Standard for most retail and foodservice applications worldwide.

Sella
Parboiled White

Steam parboiled before milling. Firmer grain, better shelf life, improved nutrition retention. Preferred in Middle East, Africa, and institutional supply.

Golden Sella
Golden Parboiled

Extended parboiling gives a golden hue. Maximum grain firmness and shelf stability. Popular for certain Middle Eastern and African consumer preferences.

Frequently Asked
Questions

What is the difference between Steam and Sella rice?
Steam (white) rice is milled without pre-treatment. Sella (parboiled) is soaked and steamed before milling — giving a firmer texture, longer shelf life, and better nutrition.
Which variety is best for the Middle East market?
1121 Basmati (Steam and Golden Sella) and 1509 Basmati are the most in-demand varieties for UAE, Saudi Arabia, Kuwait, Qatar, and Oman buyers.
Can I request custom blends?
Yes. Buyer-specific blends are available by price point, grain length, aroma, and destination market. Contact our export team to discuss your specification.
What certifications apply to your products?
All products are covered under ISO 9001, ISO 22000, HACCP, GMP, Halal, and Kosher certifications. BRCGS and SQF available for UK/European and Americas markets.
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